Crooked Ideas is a nonprofit from your hopeful-but-anxious news-obsessed pals at Crooked Media. Our mission is to engage you around the biggest policy debates shaping our world. But shaping it into what? Well that’s the whole thing. Crooked Ideas brings to issues what Crooked Media brings to politics: expertise, humor, and content that inspires people to understand their agency, even when our problems seem vast and/or sticky. A better future isn’t just possible - amazing people are already building it all around us.
Our First Idea
De-Dooming the Climate
The Anti-Doom Initiative
Humans created the climate problem, and humans can solve it. Or aliens. But we can’t count on those freaks to show up. And we don’t need them to. Humanity invented vaccines, built airplanes with toilets, and turned wolves into tiny friends who wear sweaters. We created AND fixed a hole in the ozone layer. Both took a lot of work!
Yes, climate change is terrifying. The impact, the scale, the effort to protect the polluters who cause it. There’s lots of propaganda out there that wants to turn us into cynics, to make us believe that corporate greed isn’t to blame, and that transitioning to clean energy will ruin the economy. We know better.
That’s where the Anti-Doom Initiative comes in. We’ll take a new look at the Inflation Reduction Act, the biggest investment in clean energy by any country anywhere ever. The problem is, no one knows about it because its branding flopped harder than New Coke and Lady Doritos. We will spotlight the projects already moving towards solving the climate crisis, and those in the pipeline that we need to get over the finish line.
Here's Who's Helping Us Out
Big Oil and Gas are powerful, but we’re teaming up with Big Planet.
Climate Power is focused on winning the politics of climate. They tell the story of how climate action and clean energy investment are rebuilding our economy, lowering energy costs, and protecting our planet for future generations (sounds pretty electable to us). They also call out disinformation from bad actors like the Big Oil lobby, and make the climate stakes real.
The NRDC Action Fund works within our perfectly imperfect system to build political support for advancing the goals of the Natural Resources Defense Council: averting dangerous climate change, supporting healthy people and thriving communities, and conserving and protecting nature and wildlife. They support candidates who stand up for these goals and mobilize the public to lobby lawmakers and hold them accountable for their votes, both in office and at the ballot box.
YOU! Yes, you! For the Anti-Doom Initiative to work, we need more people to know that saving our planet is within reach. So when you see content from our Anti-Doom Initiative, share with the group chat. Post it on Instagram, TikTok, or X if you just can’t break the habit. And to make sure your voice is heard on everything you care about, please vote.
Drop us a line
Crooked Ideas is committed to building support for the biggest issues of our time. If you like this campaign and want to help us power the next big idea or have a media inquiry, get in touch:
ideas@crooked.com